ZURIYA Brand Book: for the Artsy Jetsetter

my team (sharon hulzebosch, celine roman) and i built a brand book for a simulated sculpted jewelry brand, ZURIYA. the consumer-driven brand concept is built for my developed persona, The Artsy Jetsetter, a burgeoning art collector who is always to the 9s and covering ground on new pieces of art, history, and spaces. as shown below, i sourced, designed, and authored our tone of voice, values, and target group.

logo design by sharon hulzebosch

brand marketing design. market research. data collection. research design. brand strategy. identity design. collaboration. creative strategies. team management. copywriting. pitch & presentation. naming. survey design. interviewing