Dr. Denim. Glitch. Brand Book: Consumer-Driven Sub-Brand

i created a sub-brand for Dr. Denim, Dr Denim. Glitch. my research focuses on a new niche target group(the groove muse) within the Neodrifter mentality group. based on my research on how Dr Denim customers and the mentality group feel, and an in-depth look into Dr Denim’s identity and feel in all its existing countries.

brand design. brand development. brand strategy. collaboration. project management. graphic design. copywriting. creative strategies. communication. integration planning. naming.